Is Your Home Haunted by Price Reductions? Here’s How to Fix That

If your listing has been sitting longer than expected, gathering digital cobwebs, and scaring off potential buyers, it might be time to face a spooky truth — your home could be haunted by price reductions. But don’t worry — with the right strategy, you can bring your listing back to life before the market chills even more.

1. Reevaluate Your Pricing Strategy

The biggest culprit behind slow-moving listings is often the price. If you’ve already reduced it once (or more), take a fresh look at recent comparable sales in your area. Remember, buyers notice when a home’s price keeps dropping — and it can signal desperation. A strategic, data-backed adjustment once done right is better than multiple cuts over time.

2. Refresh Your Listing Presentation

Sometimes it’s not the price — it’s the presentation. Update your photos, rewrite your description, and emphasize what makes your home unique. Fall is a great time to show off warmth and charm, especially if your property sits along Maine’s coastline. New visuals can help your home feel fresh again in buyers’ feeds.

3. Reignite Your Marketing

Ask your agent about updating your marketing plan. Has your listing been re-shared recently? Could it use a targeted social media push or fresh exposure to a new audience? Creative storytelling and coastal lifestyle marketing can help attract new eyes to your home, especially in a slower fall market.

4. Consider Minor Improvements

Buyers often hesitate when a home feels outdated or lacks value for the price. Simple upgrades — like fresh paint, modern fixtures, or improved landscaping — can make a huge difference. Think of these as “anti-haunting” tools to help your listing feel brand-new again.

5. Adjust Your Timing and Strategy

If you’ve been on the market for months, consider relaunching with a new listing date or refreshed MLS entry. This can reintroduce your home as a new opportunity for active buyers searching this fall.

The Bottom Line

A home haunted by price reductions isn’t doomed — it just needs a new plan. With the right pricing, presentation, and marketing strategy, you can turn a “ghosted” listing into a sold one before the year ends.