How to Market a Coastal Home in Maine’s Fall Season

Selling a coastal home in Maine during the fall season presents a unique opportunity. While summer is peak buying season, autumn has its own advantages. The crisp air, colorful foliage, and quieter pace highlight the beauty of coastal living in a way that resonates with serious buyers looking to move before the holidays or prepare for the year ahead.

Highlight Fall Curb Appeal

Autumn colors along the coast create a striking backdrop. Make sure your landscaping is tidy—clear fallen leaves, trim overgrown shrubs, and consider adding seasonal décor like potted mums or pumpkins for a warm, welcoming touch.

Showcase Seasonal Views

Fall sunsets, harbor scenes, and foliage against the water are selling points. Use professional photography and video tours to capture these seasonal views so buyers can imagine life on the coast beyond summer.

Emphasize Cozy Coastal Living

Cooler weather shifts buyer focus indoors. Stage your home to highlight comfort: think layered textures, warm lighting, and inviting spaces where buyers can picture themselves relaxing after a crisp fall day by the shore.

Market Energy Efficiency

Buyers touring in fall will be thinking ahead to winter. Highlight recent updates such as energy-efficient windows, insulated siding, or a serviced heating system to show that your coastal home is ready for year-round living.

Target Serious Fall Buyers

Fall buyers often have strong motivation—they want to close before winter or take advantage of current market conditions. Work with an agent who can strategically market your home to this motivated audience.

Bottom Line

Fall is more than just an “off-season” for selling coastal property in Maine—it’s a season filled with opportunity. By leaning into autumn’s natural charm, staging for cozy living, and highlighting practical upgrades, you can attract serious buyers and showcase your home’s year-round appeal.