How to Market Your Home Before the Holiday Slowdown

As the days grow shorter and fall settles in, many sellers wonder if it’s worth listing before the holiday season begins. The truth is, September through early November can be a great window to capture serious buyers before the market traditionally slows down. The key? Marketing your home strategically so it stands out.

Highlight Seasonal Charm

Use the natural beauty of fall to your advantage. Bright mums, pumpkins, and clean landscaping can add instant curb appeal. Inside, warm lighting and cozy staging help buyers picture themselves at home before the holidays.

Professional Photography and Video

With fewer daylight hours, quality visuals matter more than ever. Professional photos and video tours showcase your home in the best light and make it accessible to out-of-state buyers who may not be able to tour in person.

Target the Right Buyers

Holiday-motivated buyers are often relocating or need to settle quickly before year’s end. Marketing efforts should highlight move-in readiness, quick closing potential, and features that make your home perfect for gatherings or seasonal living.

Leverage Online Visibility

As people spend more time indoors, online searches increase. A strong digital presence—social media, listing platforms, and virtual tours—ensures your home is top of mind.

Work With a Local Expert

Partnering with an agent who understands seasonal shifts in the Maine market is invaluable. They’ll know how to position your home competitively and reach the buyers most likely to act fast.

Bottom Line

The weeks leading up to the holiday season can be an excellent time to sell, provided your home is marketed with intention. By highlighting seasonal charm, investing in visuals, and targeting motivated buyers, you can capture attention before the holiday slowdown begins.